CeyPay Brand Guidelines

We've created the following guidelines to help you accurately and consistently represent our brand, without having to negotiate legal agreements for each use.

Marketing materialsPressBrand assets

Naming

"CeyPay" should always be written as a single word with a capital "C" and capital "P". When mentioning specific CeyPay features, please treat them as proper nouns and capitalize them accordingly.

Our brand name combines "Cey" (derived from Ceylon, the former name of Sri Lanka) with "Pay" to reflect our mission of enabling seamless crypto-to-fiat payments in Sri Lanka.

Logos

The CeyPay logo is a distinctive element of our brand identity. It is essential that the logo be used in its original design and proportions to maintain brand consistency.

Primary Logos

Our primary brand marks for various backgrounds

CeyPay Primary Logo in Blue

Primary Logo (Blue)

CeyPay Primary Logo in White

Primary Logo (White)

Logo Symbol

Standalone logo symbol for tight layouts or app icons

CeyPay Logo Symbol

Logo Symbol

Full Logos with Wordmark

Complete CeyPay logos including symbol and wordmark

CeyPay Full Logo in Black

Full Logo (Black)

CeyPay Full Logo in White

Full Logo (White)

Logo Variants

Vertical and alternative logo layouts

CeyPay Vertical Logo

Logo Vertical

CeyPay Vertical Logo in White

Logo Vertical (White)

Logo with Slogan

CeyPay logos featuring brand slogan

CeyPay Logo with Slogan

Logo with Slogan

CeyPay Logo with Slogan in White

Logo with Slogan (White)

Logo with Background

Full logos with integrated backgrounds

CeyPay Logo with Blue Background

Logo with Blue Background

CeyPay Logo with White Background

Logo with White Background

Brand Patterns

Decorative patterns for backgrounds and design elements

CeyPay Brand Pattern

Pattern (Default)

CeyPay Brand Pattern in Black

Pattern (Black)

CeyPay Brand Pattern in White

Pattern (White)

Pill Graphics

Decorative pill-shaped design elements

CeyPay Blue Pill Graphic

Blue Pill

CeyPay Pill Graphic 02

Pill 02

CeyPay Pill Graphic 03

Pill 03

CeyPay Pill Graphic 04

Pill 04

Wordmark

When utilizing the wordmark, it should be maintained in its original design and proportions to ensure consistency and recognition. We recommend using the CeyPay wordmark for most use cases unless otherwise specified.

CeyPay Wordmark 01

Wordmark 01

CeyPay Wordmark 02

Wordmark 02

Colors

CeyPay's visual identity primarily utilizes blue shades for brand recognition. Our primary blue (#1C6EF5) represents trust and innovation in the crypto payment space.

Brand Colors

Our primary brand colors. Copy in HEX, RGB, or HSL format.

Primary Colors

Primary Blue

Primary Blue

Secondary Blue

Secondary Blue

Neutral Colors

Black

Black

White

White

Light Neutral

Light Neutral

Dark Neutral

Dark Neutral

Usage Guidelines

Logo Usage

Use the full logo with wordmark whenever space allows. For tight layouts, logo grids, or app icons, the standalone symbol is acceptable.

Our primary logo uses CeyPay blue (#1C6EF5). For light backgrounds, use the blue or black logo. For dark backgrounds, use the white logo for optimal visibility and brand consistency.

Spacing & Sizing

Provide plenty of space around our brand assets. Make them big or make them small, but give them room to breathe. They shouldn't feel cramped or cluttered.

Maintain clear space around our logos equal to the height of the logo icon. This ensures the logo has room to breathe and maintains visual impact.

The minimum logo size should be 32px in height for digital use and 0.5 inches for print to maintain legibility.

Don'ts

  • Do not alter, rotate, or modify the logos in any way
  • Do not change the logo colors outside the approved palette
  • Do not place logos on busy backgrounds that reduce legibility
  • Do not stretch or distort the logo proportions
  • Do not use the logos to imply endorsement without permission

Important: The provided graphics are proprietary and protected under intellectual property laws. Please do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by CeyPay of your product, service, or business, or use these graphics as part of your own product, business, or service's name.

For questions or special requests, please contact us.

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